Friday, January 10, 2014

Why You Need A Blog Disclosure Policy

What is disclosure?

The act of making something obvious. Disclosing (divulging or explaining), the purpose and interests of a blogger in his/her published posts: written, audio or video.

Why is it important in blogging?

Because advertisers are offering bloggers payment or gifts to create content about specific products or services, the blogger's interest in the product or service may be in part the financial gain. Whether the blogger would have included content in his/her blog about the product or service without gift or payment, the fact is the blogger is receiving payment for certain content.

Why disclose?

By disclosing the purpose of a blog, bloggers are letting readers know more about the information they'll be reviewing. Bloggers retain the freedom to write original content, as well as select which advertisers they will represent in exchange for gifts or money. Any ethical concerns will remain where they've always been - on the individual level. Because it is a blogger's freedom to select which topics will bring them payment, he/she remains responsible for his/her own reputation.

Click below and create your own disclosure policy.

I put my disclosure policy on Cozy Little House at the very bottom if you'd like to go see mine.

That's it!

Enter your email address:

Delivered by FeedBurner
Follow on Bloglovin
follow us in feedly


  1. Brenda,
    Thanks for doing this blog! I am finding it very informative. I am toying with the idea of starting a blog, so all the information you share is very helpful.
    Thanks so much!

  2. Hi Brenda,
    Another great idea. Thanks for sharing. I will be adding this to my blog soon.